Apple sold a record nine million iPhone 5S and iPhone 5C handsets in 72 hours, surpassing analysts’ expectations for the debut of the first new iPhones in a year.
Demand for the iPhone 5S — which went on sale last Friday along with the 5C — has exceeded Apple’s initial supply, and many online orders will be shipped in the coming weeks, according to a company press release.
“This is our best iPhone launch yet ― more than nine million new iPhones sold ― a new record for first weekend sales,” said Apple CEO Tim Cook. “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5S, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”
Due to Apple’s blockbuster weekend of sales, the Cupertino company has changed its fourth quarter forecast, saying total revenue should be “near the high end of the previously provided range of $34 billion to $37 billion.” A filing to the U.S. Securities and Exchange Commission also said the company expects gross margin to be near the high end of the previously provided range of 36 to 37 percent.
What Apple has not publicized, however, is the sales numbers for each model. The iPhone 5S is the next generation of Apple’s high-end Smartphone while the iPhone 5C is a less expensive option.
Apple’s sales report has also bolstered its stock — shares (as of 1:30 p.m.) are selling at $486.34, an increase of $18.99 or 4.04 percent.
The jump in Apple’s stock is not a surprise, given that Wall Street underestimated sales by some three to four million units.
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