Ideas for Link Building (Branding): 11 Innovative and Creative Ideas for Link Building

By Amit Rawat

"Ideas for Link Building (Branding): 11 Innovative and Creative Ideas for Link Building"

Hey Folks here we are yet again to discuss some more of branding, link building and getting your brand known over the web and in real life. You must have done various efforts and might have spent a lot to get branding successful, but, as predicted you are not getting the result there from. So, here we are to discuss some of the important yet creative and innovative ideas for link building or can say branding for your business.

Let's discuss each in detail:

1. Infographics: Infographics is one of the most common ways these days which I guess many people are already aware of. But to get it created in an innovative and creative manner is something which every business or its designers are still not capable of. Hire an expert to do it, include reliable and authentic information to people reading it. Mention business name, and domain at the footer. You can also become creative by mentioning your company name as an example somewhere in between the Infographics.

Summary of Benefits:

• Business Citation from Infographics created and then published over web.
• Fast and reliable communication of business name and address/website using those Infographics.
• Branding benefit.

2. Occasional Content: There are many occasions in a calendar year. Get your content writer geared up to write something about every festival a day or two prior to it and incorporate your business name, offerings in some or the other way in those content pieces. Get your content posted and indexed during festival or occasion time and get the best result of that content on D-Day.

Summary of Benefits:

• Business Citation from occasional content.
• Fast and reliable communication of business name and address/website using those contents.
• Branding benefit.

3. Get Press Release for your business: Try to get press release written for your business every month. It is not necessary that it has to be something about your new launch, it can be about government policy change to your industry, how your business is coping with that change, what your business can offer during this change.

Summary of Benefits:

• Business Citation from press releases.
• Fast and reliable communication of business name and address/website using those press releases.
• Branding benefit.
• Building trust of your prospects.

4. Personalized Video: Get a video created for you describing your business vision, mission, objective, offerings but in an animated manner. That means, no human being will be there in the video rather an animated character, buildings, offerings etc will be created to showcase your business model and offerings to customer.

Summary of Benefits:

• Business Citation from video created and submitted to web thereon.
• Fast and reliable communication of business name and address/website using those videos.
• Branding benefit.

5. Quiz Competition: Organize a quiz competition over your blog, website or in some industry forums. Ask generic questions to get an insight of what your possible customer line thinks of.

Summary of Benefits:

• Fast and reliable communication of business name and address/website using those questions, quiz competition.
• Branding benefit.

6. Sponsor an Event: Try to sponsor an event in your place, area or nearby. It is not necessary that it has to be about your business offerings. It can be some generic event wherein you can call businesses from all over the place and can even ask an industry expert to participate in it. This kind of an event will help you gather people from various business backgrounds to come under one roof and you can then introduce yourself as host of the event and telling in short about your business and offerings.

Summary of Benefits:

• Business Citation from news published about your event in news, print media, online and everywhere.
• Fast and reliable communication of business name and address/website using those events, participants and visitors coming there.
• Branding benefit.

7. Sponsor a Non-Profit Organization or Charity: It's all about money honey. This option applies only to those businesses who can afford something from their pocket for charity, to support non-profit organization. You might have observed that people associated with these kinds of organizations, for some social cause or for charity are huge in number. The best way to reach them is to be one of them and support these organizations in some or the other way.

Summary of Benefits:

• Business Citation from their publications, brochures or anything since you became a sponsor now.
• Fast and reliable communication of business name and address/website using those organization members.
• Branding benefit.

8. Pictures, Images, Snaps: Wow, I love this idea and implementing it personally. We might have seen that many people have the habit of taking picture every now and them in their daily life. Now, if you can use all those images taken to get yourselves promoted over image directories like Flickr, Photobucket, Pinterest and many more. Just remember one thing that when submitting images embed your business name or business domain in their description or image name. It will help you get a link back from image submission sites.

Summary of Benefits:

• Business Citation from images submitted to various directories.
• Fast and reliable communication of business name and address/website using those images.
• Branding benefit.

9. Give away some snags, promotional items: It is always recommended to give away some snags or promotional items like mug, pen, t-shirt, bags, caps, and many more. Just to get it more interesting and from branding perspective get your business name, domain or logo in these promotional items. These products can help you in branding of your business to your city and nearby locations.

Summary of Benefits:

• Business Citation from promotional items given away.
• Fast and reliable communication of business name and address/website using those gifts.
• Branding benefit.

10. Interview an Industry Expert: Industry experts are the best person who can give some generic and unbiased idea about the industry growth, further scope and opportunities therein. You can get in touch with the industry expert and interview them to get it uploaded to your video channel over YouTube. People usually love to hear what an industry expert has to say, it will increase number of views and visitors through the video to get some words spoken by industry experts.

Summary of Benefits:

• Unbiased and realistic Expert Opinion.
• Automatic visitors over Expert Video on your YouTube Channel.
• Business Citation and words spoken by Industry Expert about your company.

11. Expo Centers or Trade Shows, Industry Conferences: You must be aware of various expo centers in your area or nearby. There are number of shows that are organized every year in them, it would be best if you can also take part in some of those events and it would be best if the event is some way or the other related to your industry. Being a face to face and personal presentation of products and services on offer these shows can prove to be great opportunity for your business to get whole lot of database and possibly some clients on board over there. One more benefit you can get from participating in these types of expo shows is that when the magazine is release or online video is released of expo show it will have your business name and address as citation.

Summary of Benefits:

• Database Collection.
• Face to face presentation of offerings.
• Citation in Expo Show released magazine and CD/DVD.