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Google Adds Complete Content Of United States Constitution To Search Results

Written By Akhil Rawat on Thursday, 17 September 2015 | 21:38


Google Adds Complete Content Of United States Constitution To Search Results

To celebrate Constitution Day and further the efforts of The Constitution Project, Google has added constitutions from 13 countries.

Amy Gesenhues on September 17, 2015 at 3:13 pm

Just in time for election season, Google is making it easier for we the people — and our political candidates — to quickly reference the complete text of the United States Constitution.
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Search Engine Journal: Google Adds Pinterest, Vine, and More To New Mobile Search Carousel

Written By Akhil Rawat on Tuesday, 30 June 2015 | 02:57


Search Engine Journal: Google Adds Pinterest, Vine, and More To New Mobile Search Carousel

Google announced an addition to its mobile search results that will give people quick access to what the company feels are searchers’ “favorite” websites.
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Yahoo Sees Big Search Bump From Firefox Deal - Searchengineland

Written By Akhil Rawat on Monday, 8 December 2014 | 02:25

Yahoo Sees Big Search Bump From Firefox Deal - Searchengineland

Share grows from 9.6 percent to 29.4 percent in two weeks.

Last month, Yahoo announced that it was replacing Google as the default search engine in the next/latest version of Firefox: Firefox 34. That position is now paying dividends for Yahoo according to new data from StatCounter released earlier today.
The analytics firm said that “Yahoo search was used three times more on Firefox 34 than on Firefox 33.” The installed user base of Firefox 34 is low given that it’s new and most users haven’t upgraded. In addition, Firefox’s US market share overall is roughly 15 percent.
StatCounter reported, however, that as a result of the new default relationship with Firefox, Yahoo search share on the browser has grown from 9.6 percent to 29.4 percent. By contrast, Google usage in Firefox 34 has declined to just over 63 percent.
StatCounter Yahoo default
What this communicates is that these “default” search relationships are still meaningful. And if Firefox 34 gains further adoption it will mean millions of additional monthly queries for Yahoo.
ComScore most recently reported the following U.S. search market share distribution: Google (67 percent), Bing (19.5 percent), Yahoo (10.3 percent). StatCounter shows Google with 78 percent, Bing with 12.4 percent and Yahoo at 7.9 percent.
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3 Proven Ways To Write Ads That Deliver More Conversions

Written By Akhil Rawat on Tuesday, 25 November 2014 | 02:23

Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media's CEO on the changes that will have a positive impact.

Last month I spoke with David Greenbaum of Boost Media — a company for which I am an advisor and a shareholder — about the reasons why ad text fatigue sets in and what advertisers can do to keep ads engaging.
After our conversation, I began to wonder about specific steps David might recommend for improving ads. Since its inception in 2009, Boost Media has written hundreds of thousands of ads for enterprise brands and agencies.
What follows is his advice — in his own words — and some guidelines Boost Media has developed for writing and testing ads that any marketer could use to see a positive impact on campaign performance.
David Greenbaum headshot
Boost Media founder and CEO David Greenbaum

And Now To David

Last month, we discussed ad fatigue in SEM campaigns and ways to combat it. For optimal performance, digital ads need frequent attention, much like offline ads. Ad copy should never be pushed aside as a “set it and forget it” task.
When ad copy is continually refreshed to stay relevant based on evolving needs and seasonality, conversion rates improve. This is no more true than during the holiday season.
Well over half (56%) of holiday shoppers expect to make at least some of their purchases online this year, and online sales are predicted to increase 8 to 11% over last year.
Online shoppers are big spenders — they plan to spend 16% more on holiday shopping than offline shoppers. Given that the holiday season is a make-or-break proposition for so many retailers, it’s important that online marketers use every tool in their optimization kit to increase conversions, and that includes writing better ads.
Marketers don’t have to rely on guesswork to write better ads. As discussed last month, good ads:
  • Mention seasonality and product changes,
  • Avoid copycat messaging,
  • Address evolving consumer needs, and
  • Adapt to evolving ad platforms.
But the work doesn’t stop there. From Boost Media’s analysis — of 1.3 billion SEM ad impressions from 250,000 ads across large retail AdWords desktop search accounts over the first six months of 2014 — we’ve developed these three important guidelines for writing ads that resonate with your audience and most importantly, improve conversions.

1. Maintain A Consumer Focus

There’s no doubt that the online retail space — and the search results pages for most products — are crowded. A search for something as simple as  [scented candles] yields more than a dozen options for the consumer to choose from without their even scrolling down the page. How then can a retailer successfully capture a consumer’s attention?
Have you ever been in a busy, noisy restaurant and heard someone across the room say your name in conversation? Even if the person was talking about another Michael, Susan or Joaquin,  your ears perked up. Quite literally, he or she successfully grabbed your attention in a crowded space.
Focusing advertising messages on [you], the consumer, has a similar effect. The proof is in the click-through rate (CTR). Ad copy centered on the consumer that includes words like [you], [your], [you’re], etc. can drive up to a 65% higher CTR. This simple focus on the customer makes an impersonal product seem personal.
There is one exception to this rule of customer-centric focus in ad copy. It’s ok to focus on the advertiser when using the term [official site]. Those two words help the advertiser build trust as well as drive up CTR by 14% and CPI by 16% in the sample set we analyzed. (CPI is conversions per impression, a metric which takes both CTR and conversion rate into account.)
In the example below, the optimized ad is more customer-focused by including the word [your], and alludes to the trustworthiness of the advertiser by mentioning [official site].
Original Ad
Optimized Ad
Example AdWords Ad 1Example AdWords Ad 2
While including [you] in digital ads is similar to speaking someone’s name in conversation, using [official site] is the equivalent to receiving a recommendation from a trusted friend sitting at your dinner table versus a recommendation from a stranger across the restaurant. The two together create a powerful connection of familiarity and trust.

2. Lead With Customer Benefits, Not Product Features

Most retail advertisers are passionate about what they sell and like to lead with product features in their copy. Holiday product lines are not immune, and many advertisers focus on explaining to customers why their product or brand is better than the competition’s.
Our data suggests that this is the wrong approach in most instances.
Customers do not care that your throw pillows come in 47 color options instead of the 46 offered by the competition. They want to know that your throw pillows will add style, comfort and ambiance to their living rooms. In some ways, emphasizing benefits over features is an extension of the first point: focus on the customer (and how they benefit) and not the advertiser (what they offer).
Adding on to this point, certain adjectives can make ads perform poorly.
Adjectives such as [durable], [longer], and [classic] are what we call feature-focused adjectives. These adjectives have little impact on CTR while deteriorating the conversion rate. Using [reliable], however, provides strong lifts in both CTR and CPI.
Why might such similar words contribute to different bottom-line results?
Simply put, oftentimes product features tell while benefits sell. An ad for brake pads that mentions the [titanium frame] (product feature) is likely less impactful to a consumer than an ad that mentions [safety] (benefit).
Translating a  list of product features into real-world benefits requires a leap in the human brain. Using the brake pads example, users would have to connect the words [titanium frame] to the concept of safety, which they may or may not actually accomplish.
Leading with benefits instead of features eliminates an extra step in the minds of consumers as they look at search results.
Boost Media relies on a curated network of professional, human copy writers to produce top-quality creative. Humans are better than robots at determining which benefits will resonate with a given audience at a given time.
In the example below, the first ad is peppered with product features like [chemical-free] and [effective]. But what is the benefit of a chemical-free diaper? What doeseffective mean in the context of diapers? Presumably, it means not leaky.
By the time customers can think to ask these questions, they have surely moved on to a competitor’s ad.
Feature-Oriented Ad
Benefit-Oriented Ad
Example AdWords Ad 3Example AdWords Ad 4

3. Fulfill Consumer Needs (Not Just Wants)

Imagine you are shopping for a new pair of hiking boots to buy for your sister this Christmas. The salesperson asks: “Does she want waterproof boots for just $50 more?” Unsure, you consider both the waterproof and regular boots.
Alternatively, let’s say the salesperson begins by stating: “We live in a rainy climate. Sheneeds waterproof boots.” You are more likely to purchase the more-expensive waterproof boots because the need is established up front.
The same is true for ad copy.
Including [want] in an SEM ad improves CTR by 59% but reduces conversion rate. When a need is presented in the ad before the consumer clicks to visit the site, the conversion rate increases. This data suggests that “wants” capture attention, but “needs” close sales.
While wants generates a lot of attention, customers are looking to satisfy needs.
Conveniently, want and need have the same number of characters, making these words easy to interchange for testing. Data on these two nearly interchangeable words can influence customers at different phases in the purchase process.
Want-Based Ad
Need-Based Ad
Example AdWords Ad 5Example AdWords Ad 6


Focusing on customers instead of the brand, benefits instead of features, and needs instead of wants are essentially three roots of the same tree. Our data suggests that your brand story should focus on the customer and how they can derive benefits that fulfill their needs.
Creating optimal brand messaging during peak holiday season is no longer a guessing game. Ad creative testing data from your own SEM campaigns can cheaply and easily provide actionable data that indicates how new messaging may perform across other advertising contexts.
When you find something that works, your research will pay off with increased conversions and make your holiday season the best one yet.

And Now Back To Frederick

It’s amazing to see the huge impact word choice can have on ad performance. It reminds me of an example many years ago, when eBay was still an up-and-coming company and they were running ads with headlines such as, [Find Laptops on eBay].
Since eBay wasn’t yet a well-known brand, many consumers skipped over the ad thinking it was for another search engine. eBay had promised to help you find what you were looking for, which was why people had come to Google in the first place.
When eBay changed one word in the headline to say, [Buy Laptops on eBay], all of the sudden the message made sense to consumers and the CTR improved.
Keeping that example in mind, I’m ready to test David’s advice and hope you will too.
Thanks for reading and sharing my posts and happy Thanksgiving everyone!

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
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Ahead Of Black Friday, Google Adds Shopping Details For Mobile Users

Specific product searches yield more in-depth Shopping information from smartphones and tablets.

Google says that shopping searches from smartphones have increased 3.5 times compared to last year and that Google Shopping is already sending more mobile traffic to retailer sites than it did during the first week of December last year. To capitalize on this growth, Google is now providing more detailed product information available from Google Shopping on mobile devices.
When users search for a specific product on their smartphones or tablets there will likely be a “See more” arrow below the Google Shopping ad on search results (note that text ads are being driven to the bottom of the page). Clicking on the arrow shows more information about the product, where to buy it online, which stores have it available nearby and customer reviews.
Some products, like this Lego spaceship now have 360 degree views available from Google Shopping on mobile devices.
google shopping 3D mobile view black friday
Lastly, Google is expanding Local Inventory ads to tablets. These ads are now available across all devices.
Google is clearly aiming to drive more mobile product searches straight to Google Shopping this holiday season, and beyond. With the huge growth in mobile search volume, retailers should make note of these changes to ensure their listings are prominent in Google Shopping and understand that mobile text ads for specific products are likely to see less and less action if this format succeeds.
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Google Settles UK “Defamation” Suit, Agreeing To Remove Malicious Links

Action is latest in larger pattern in battle for control of search index.

Google has long maintained it’s not responsible for third party content in its index. And that’s the law in the US. However increasingly in Europe authorities and individuals are seeking to make Google legally responsible for the content in its search results.
The latest example comes in the form of a legal settlement in a UK defamation action. Characterized as an “exceptional” case, Google agreed to remove malicious links that damaged the reputation of UK businessman Daniel Hegglin. The settlement terms weren’t disclosed but likely involve specific actions on Google’s part to remove the defamatory material.
Google may have been motivated to settle to avoid creating case law that would have imposed further burdens or responsibilities on the company for questionable or illegal content in its index.
Google does not appear to have been directly sued for defamation. However Hegglin sued a range of unknown others for defamation and damage to his reputation. He brought Google into the case on a related theory. The plaintiff had been labeled “a murderer, paedophile and Ku Klux Klan sympathiser by an unknown internet troll.”
The settlement was reported by the BBC. Search Engine Land columnist Chris Silver Smith was retained as an expert witness for the plaintiff in the case.
Google had been cooperating with Hegglin and his attorneys and had reportedly made “significant efforts” to remove the disputed links and material. It appears that the majority or all of the defamatory material was posted anonymously.
The case did not arise under the right-to-be-forgotten but was more straightforwardly as a reputation-defamation case.
As mentioned US law doesn’t hold search engines liable for content created by third parties that appear in search results. In the US Google will remove (and does remove) content found to be defamatory after there’s been a legal process adjudicating the question.
We’ve asked Google to comment and will postscript this post if the company offers a statement.
Stepping back this case falls into a larger pattern of legal, regulatory and political moves in Europe. These include the recently established right-to-be-forgotten, newly restrictive copyright laws, the ongoing antitrust investigation and more stringent privacy rules.
All these things combine to put more pressure Google, as a range of parties and interest groups seek to control what the company can do and show in its index and increasingly try and make it responsible for third party maliciousness.
Postscript: Google provided the following statement: “We have reached a mutually acceptable agreement.”  

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SearchEngineJournal: YouTube Videos Will Soon Be Available Offline In India

Written By Akhil Rawat on Tuesday, 16 September 2014 | 01:53

SearchEngineJournal: YouTube Videos Will Soon Be Available Offline In India

youtube featured imageGoogle has just launched Android One in India, which is a program designed to bring smartphones to the remaining five billion people that don’t have one yet.

Google used this opportunity to announce another new thing for users in India, the ability to view most YouTube videos offline. This feature will be rolled out in the next several weeks.
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All E-Solutions Spotlights | Google Begins Rolling Out Panda 4.0 Now

Written By Akhil Rawat on Thursday, 4 September 2014 | 04:32

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm.
Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.
But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? Yes, but this is a bigger update.
Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today.
Is this the softer and gentler Panda algorithm? From talking to Google, it sounds like this update will be gentler for some sites, and lay the groundwork for future changes in that direction.
Google told us that Panda 4.0 affects different languages to different degrees. In English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.
Here are the previous confirmed Panda updates, note, that we named them by each refresh and update, but 4.0 is how Google named this specific update:
  1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
  10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
  11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
  12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
  13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
  14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
  15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
  16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
  17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
  18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
  19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
  20. Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
  21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
  22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
  23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
  24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
  25. Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)
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Baidu Reveals Baidu Eye: Its Version of Google Glass #Wearables - Search Engine Journal Credit

Baidu Reveals Baidu Eye: Its Version of Google Glass #Wearables - Search Engine Journal Credit

baidu-eyeChinese search engine Baidu is launching a wearable headset very similar to Google Glass that they are calling Baidu Eye. The company showed off the new device, which was first rumored to be in development in April 2013, at its annual showcase event, Baidu World (Chinese language page) in Beijing.

The device does not feature a screen, and instead just beams information to a user’s smartphone. Baidu’s director of International Communication Kaiser Kuo shared the following at a media event:
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Google Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries”: Official News

Written By Akhil Rawat on Tuesday, 20 May 2014 | 20:36

Google Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries”: Official News

spam-viewer-featuredGoogle has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend.

This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms. A Google spokesperson told us:
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Google Begins Rolling Out Panda 4.0 Now

google-panda-xcu-600Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm.
Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.
But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? Yes, but this is a bigger update.
20:32 | 1 comments | Read More

50 Strategies To Increase Click Through Rate Via PPC Advertising

Written By Akhil Rawat on Monday, 20 January 2014 | 01:50

Keyword Performance Chart 637x139 50 Strategies To Increase Click Through Rate Via PPC Advertising
There remains a plethora of old and new ways for businesses and advertisers to increase the click-through rates of their campaigns via Paid Search.  We could have increased this list to 100 or even 200 strategies worth implementing.  But by keeping the list to 50 targeted techniques, we are able to focus on the main ones that will have the biggest impact.  In addition, this list does keep conversions in mind but occasionally we throw that out because some companies are less focused on ROI and more on brand awareness.
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SNCF "Europe. It's Just Next Door"

Written By Akhil Rawat on Thursday, 7 November 2013 | 21:39

Imagine if you could be connected from one holiday destination to another in real time, well, that’s exactly what SNCF Railways did for their latest campaign.  They placed interactive doors across prominent tourist locations in Europe, where each door hid full-bleed LED Screens, connected live to other parts of Europe, showcasing specific cultural attractions, this is amazing. Video is below:
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When Social Media Isn’t Enough

When Social Media Isnt Enough image Dig Deeper than social A good infographic showing the customer lifecycle as they learn about, engage with, and promote companies.  Click the infographic to see a clearer picture and do take the time to read about the “strong grassroots marketing plan to get the word out” -  Social media has multiplied the reach of brands everywhere, but data shows that this is not the best place to build deep relationships with customers.  Although exposure is great, customers want a brand they can trust and this trust is gained when customers are so satisfied that they want to tell the world.  Social media is a great starting place for customers to discover a brand, but there is more work to be done after this point.

In this infographic by Get Satisfaction, data shows that 46% of customers vent their frustration with a company online.  On the bright side, 97% of these disputes can transform unhappy customers into advocates for the company when customer service is proactive.  Check out more valuable data below, where you will learn more ways to spread the word about your brand’s content.  Learn how to turn customers into advocates who will turn onlookers into more customers

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A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages

This is an interesting, but unfortunate move by Facebook. The introduction of star ratings which will eventually show on Facebook pages of local service providers.  This will mean a considerable shift in how businesses use Facebook, with more emphasis placed on customer service versus just maintaining a presence on the network.

Read Full Post: Click Here
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