By Amit Rawat
If your business has embraced Pinterest as a marketing tool, then it is important to start looking at the metrics in Pinterest Analytics. They will reveal how effective your business is on the social network. It is important to know if the time you are spending on the site is producing valuable results, rather than simply taking a slice from your daily routine.
Analytics will tell you what type of content is the most beneficial for you to pin by revealing the response from your target audience. It is also a way to see how many followers you have on your account.
Ready to start looking at your own Pinterest Analytics? First, you will need to verify your website. You can do this by uploading an HTML file from Pinterest or adding a Pinterest meta tag to your website. This allows Pinterest to verify your website and users will be able to see your full URL in your profile. It will also appear in search results.
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