Facebook Moves to Streamline and Simplify Advertising - SiteProNews Update

By Amit Rawat
On June 6, Facebook announced an update to their Facebook advertising that simplifies the ad-buying process, eliminates the need for redundant ad units, and aims to improve overall quality by cutting down on their advertising products by more than half. All of the changes will be taking place over the summer and fall of this year.

Facebook’s goal is to create an advertising platform that fully responds to the needs of the marketers buying their ads. They hope to eventually simplify and automate the ad-buying process to the point that “an advertiser can come to Facebook and tell us what they are trying to achieve, and [Facebook's] tools will automatically suggest the right combination of products to help them achieve it.”

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