Video - If It's Wednesday, Time to Fire Up the Geico 'Hump Day' Commercial

By Amit Rawat

Video – US insurance company Geico has created a hump day ad that instead of burning out, gets big views every Wednesday as friends share it for a joke or to be annoying.

There’s a lot to love about Wednesdays. You can get two cinema tickets for the price of one in the UK, for starters, plus it means the end of the working week is in sight. We’re halfway through the weekly grind, or ‘over the hump’ as our American cousins would say. You can almost taste the weekend.

But US insurance company Geico has a very special reason to celebrate Wednesday. Their ad ‘Hump Day’ has enjoyed extraordinary success since its launch on May 22, attracting more than 1.62 million shares and 5.3 million views – a very high share rate of around 17%.

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