By Amit Rawat
TV and Social Media - TV
Networks will soon be coordinating more with Facebook for great reach – there are some interesting stats in here.

"Marketers have heard lots about Twitter's move to cozy up with television networks, and now we will begin to hear more about Facebook's. The strategy is based on dayparting and cross-channel -- two familiar features of search marketing.
The Facebook-commissioned Nielsen white paper released Wednesday attempts to convince marketers that Facebook can help connect major TV networks with consumers, especially younger demographics. The study aims to educate brands on cross-screen metrics and how digital can reinforce and complement TV investment. It's about connecting brands with niche audiences that online media provides.
Television still captures the largest portion of marketing budgets -- an estimated $495 billion worldwide, according to Nielsen. Total TV ad spend in the United States rose to $76.5 billion in 2012, up from $71.8 billion in 2011. "
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