By Amit Rawat
Social Media – research
from big companies in the US shows over half of social media interactions are
to handle customer complaints, but many don’t meet customer expectations of
replying within a matter of hours. Smaller businesses don’t always have the
resources to reply quickly but the research highlights that even if you can’t
reply straight away, at least if people complain online you have a chance to
rectify the issue instead of having people spread bad publicity about you
behind your back.
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