By Amit Rawat
Social media behaviour – some interesting stats on the social media activity of high net worth individuals, take notice if you think one of your segments may include this type of person. Ultra High Net Worth Individuals Embracing Social Media.
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Social media behaviour – some interesting stats on the social media activity of high net worth individuals, take notice if you think one of your segments may include this type of person. Ultra High Net Worth Individuals Embracing Social Media.
Media Post: "The number of affluent Americans using social media is increasing, according to a survey conducted in the second quarter of this year by Spectrem Group.
The proportion of “mass affluent” Americans -- meaning individuals with a net worth between $100,000 and $1 million -- who say they use Facebook has increased steadily from 29% in 2010 to 61% this year, while the proportion of “millionaires” (net worth of $1 million to $5 million) increased from 26% to 55%. Similarly, the proportion of ultra high net worth individuals ($5 million to $25 million) who use Facebook jumped from 27% from 52% over the same period. Over the last year, this represents a 1% increase among mass affluents, a 1% decrease among millionaires, and a 5% increase among ultra high net worth individuals."
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1 comments:
Every individual is there on social networking websites which helps them to connect to their friends and family it also helps a brand to be visible in the market
The article adda
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