Online advertising has changed. It used to be that Web sites would have a few banner ads or side bar ads to bring in revenue. Then consumers started to use adblockers and other methods to ignore these ads. That’s when sites turned to native advertising, and it’s caught the FTC’s attention.The Federal Trade Commission announced on Monday that it would be hosting a “native ad” workshop later this year. The Commission says that the workshop will serve to continue its quest of helping consumers “identify advertisements as advertising wherever they appear.”
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