Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages

Written By Unknown on Thursday, 7 November 2013 | 21:34

This is an interesting, but unfortunate move by Facebook. The introduction of star ratings which will eventually show on Facebook pages of local service providers.  This will mean a considerable shift in how businesses use Facebook, with more emphasis placed on customer service versus just maintaining a presence on the network.

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Here Comes Facebook’s Big TV Push

Written By Unknown on Monday, 9 September 2013 | 22:18

Facebook announced on Monday that it is launching new tools for media organizations to make use of trends on Facebook. This is the latest in Facebook’s series of releases related to public conversations.

The new tools come in the form of two APIs: the Public Feed API and the Keyword Insights API. The former will display a real-time feed of public posts for a specific word. It only works with public Page posts and public Profiles that have “Follow” turned on.

The latter aggregates the total number of posts that mention a specific word in a given time frame, and can display anonymous, aggregating results based on gender, age and location.

The APIs are rolling out now, but only to a few select partners, including: Buzzfeed, CNN, The Today Show (NBC), BSkyB, Slate and Mass Relevance. Facebook’s Justin Osofsky writes:

Starting today, selected news organizations can begin to integrate Facebook conversations into their broadcasts or coverage by displaying public posts of real-time activity about any given topic. For example, CNN’s New Day can now easily incorporate what people on Facebook have to say about the latest, breaking news event during their show.

Partners can also use these tools to show the number of Facebook posts that mention a specific word over a period of time, including a demographic breakdown for the people talking about that topic. For instance, now every week during the ‘What’s Trending’ segment of The Today Show, NBC can easily include how many people on Facebook talked about a popular subject, where it’s getting the most buzz, whether it’s most popular among males or females, and with which age groups. Mass Relevance, a technology company that enables social experiences, is also leveraging these new tools in interesting ways to highlight the trends and conversations happening on Facebook for their media clients.

Availability will come to additional media outlets soon, as the company says it is beginning discussions with other media partners and marketing developers.

The company also shared some stats about the NFL season opener from Thursday: 20 million likes, comments and shares on Facebook by over 8 million people. Here’s an infographic showing the relationship between TV events and Facebook engagement:

Facebook and TV

It’s been happening gradually for years, but we’re clearly seeing Facebook adopt more of a Twitter-like strategy of late, at least when it comes to public posts. It’s going to be interesting to watch what kind of effect, if any, this has on Twitter moving forward. Will Twitter get as much love from media outlets as it has historically with Facebook providing its version of what Twitter has been offering?

Twitter meanwhile continues to push further and further into the TV world with things like a partnership with Nielsen, TV ad targeting, and the recent acquisition of Trendrr, to name a few.

Twitter is also still shattering its own records in television engagement. The recent finale of Pretty Little Liars garnered 1,973,418 tweets, making it the most tweeted-about episode of a TV show in history.
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Mark Zuckerberg’s Account Hacked by Security Researcher To Prove His Exploit Works

Written By Unknown on Tuesday, 20 August 2013 | 03:50

Mark Zuckerberg’s Account Hacked by Security Researcher To Prove His Exploit Works
Screen Shot 2013-08-18 at 3.23.27 PM

Earlier this week, security researcher Khalil Shreateh discovered a Facebook bug that allowed a hacker to post on anyone’s wall — even if they weren’t that person’s friend.

While he was able to prove to Facebook that his bug was legit (despite an initial response that it wasn’t a bug at all), Facebook wasn’t too happy with the way he did it: by using the bug to post on Zuckerberg’s otherwise friends-only wall.

Security research can be a pretty tough balancing act. If you don’t follow a company’s responsible reporting terms to a T, you might be robbing yourself of your fair share of recognition and, if the company is one of many that gives bug bounties, a chunk of cash. Alas, exploiting your way onto Zuck’s timeline… doesn’t exactly comply with Facebook’s reporting rules.

In his initial report of the bug, Khalil demonstrated that he was able to post on anyone’s wall by submitting a link to a post he’d made on the wall of Sarah Goodin (a college friend of Zuck’s, and the first woman on Facebook.)

Unfortunately, the member of the Facebook Security team who clicked the link wasn’t friends with Goodin, whose wall was set to be visible to friends only. As a result, they couldn’t see Khalil’s post. (While Facebook Security can almost certainly over-ride privacy settings to see anything posted on the site, they didn’t seem to do that here)

“I don’t see anything when I click the link except an error”, responded Facebook’s Security team.

Khalil submitted the bug with the same link again, explaining that anyone investigating the link would need to either be Goodin’s friend or would need to “use [their] own authority” to view the private post.

“I am sorry this is not a bug”, replied the same member of the Security team, seemingly failing to grasp what was going on.

Khalil responded by taking his demonstration to the next level; if posting on one of Mark Zuckerberg’s friend’s walls didn’t get his point across, perhaps posting on Zuck’s own wall would?


On Thursday afternoon, Khalil posted a note into Zuckerberg’s timeline. “Sorry for breaking your privacy [to post] to your wall,” it read, “i [had] no other choice to make after all the reports I sent to Facebook team”.

Within minutes, Facebook engineers were reaching out to Khalil. He’d made his point.

Through Facebook’s whitehat exploit disclosure program, security researchers are paid at least $500 for each critical bug they report responsibly. $500 is just the minimum — the size of the bounty increases with the severity of the bug, with no set maximum.

Alas, there would be no bug bounty for Khalil. Amongst other terms, Facebook’s bug disclosure policy requires researchers to use test accounts for their investigations and reports, rather than the accounts of other Facebook users. By posting to Goodin and Zuck’s walls, he’d broken those rules pretty much right out of the gate. His reports also didn’t include enough detail of how to reproduce the bug, says Facebook:

Unfortunately your report to our Whitehat system did not have enough technical information for us to take action on it. We cannot respond to reports which do not contain enough detail to allow us to reproduce an issue. When you submit reports in the future, we ask you to please include enough detail to repeat your actions.

We are unfortunately not able to pay you for this vulnerability because your actions violated our Terms of Service. We do hope, however, that you continue to work with us to find vulnerabilities in the site.

Since Khalil’s initial post went up on Friday, there’s been a healthy debate as to whether or not Facebook should be paying him a bounty. On one hand, he broke their disclosure rules (perhaps unknowingly — as many have pointed out, Facebook’s disclosure terms are only available in English, which doesn’t seem to be Khalil’s first language); on the other, he was seemingly trying to report it responsibly rather than selling it to spammers.

Even Facebook’s own engineers have entered the discussion. On Hacker News, Facebook Security Engineer Matt Jones laid things out as he saw them:

For background, as a few other commenters have pointed out, we get hundreds of reports every day. Many of our best reports come from people whose English isn’t great – though this can be challenging, it’s something we work with just fine and we have paid out over $1 million to hundreds of reporters. However, many of the reports we get are nonsense or misguided, and even those (if you enter a password then view-source, you can access the password! When you submit a password, it’s sent in the clear over HTTPS!) provide some modicum of reproduction instructions. We should have pushed back asking for more details here.

However, the more important issue here is with how the bug was demonstrated using the accounts of real people without their permission. Exploiting bugs to impact real users is not acceptable behavior for a white hat. We allow researchers to create test accounts here: https://www.facebook.com/whitehat/accounts/ to help facilitate responsible research and testing. In this case, the researcher used the bug he discovered to post on the timelines of multiple users without their consent.

What say you? Should Facebook bend the rules and shell out? Would breaking the rules set a dangerous precedent?

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TV and Social Media - Search Dayparting Strategy Becomes Part Of How Facebook Augments TV Advertising

Written By Unknown on Thursday, 1 August 2013 | 20:24

By Amit Rawat

TV and Social Media - TV Networks will soon be coordinating more with Facebook for great reach – there are some interesting stats in here.

"Marketers have heard lots about Twitter's move to cozy up with television networks, and now we will begin to hear more about Facebook's. The strategy is based on dayparting and cross-channel -- two familiar features of search marketing.

The Facebook-commissioned Nielsen white paper released Wednesday attempts to convince marketers that Facebook can help connect major TV networks with consumers, especially younger demographics. The study aims to educate brands on cross-screen metrics and how digital can reinforce and complement TV investment. It's about connecting brands with niche audiences that online media provides.

Television still captures the largest portion of marketing budgets -- an estimated $495 billion worldwide, according to Nielsen. Total TV ad spend in the United States rose to $76.5 billion in 2012, up from $71.8 billion in 2011. "

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Facebook Mobile Ad Success Boosts Revenue, Sends Stock Soaring

Written By Unknown on Thursday, 25 July 2013 | 07:43

Facebook’s second-quarter profit report surpassed Wall Street expectations and sent the social network’s stock soaring more than 19 percent in after hours trading Wednesday.
The company’s revenue rose to $1.81 billion — skyrocketing past analysts’ predictions of $1.62 billion. The 53 percent rise in revenue from the previous quarter is due, in large part, to a surge in mobile advertising, a platform that has concerned shareholders in the past.
Facebook Mobile Ad Success Boosts Revenue, Sends Stock Soaring
Those concerns may very well be a thing of the past with Facebook selling $1.6 billion in ads, a 61 percent leap over the same quarter the previous year. Mobile advertising made up 41 percent of that total.
“We’ve made good progress growing our community, deepening engagement and delivering strong financial results, especially on mobile,” said Facebook CEO Mark Zuckerberg. ”The work we’ve done to make mobile the best Facebook experience is showing good results and provides us with a solid foundation for the future.”
Facebook recorded profits of $333 million or $0.13 per share, a vast improvement over the net loss of $157 million for the second quarter of 2012, at $0.08 a share.
Second Quarter 2013 Operational Highlights
• Daily active users (DAUs) sat ate 699 million on average for June 2013, an increase of 27 percent year-over-year.
• Monthly active users (MAUs) were 1.15 billion as of June 30, an increase of 21 percent year-over-year.
• Mobile MAUs were 819 million as of June 30 an increase of 51 percent year-over-year.  Mobile DAUs were 469 million on average for June 2013.
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Facebook Moves to Streamline and Simplify Advertising - SiteProNews Update

Written By Unknown on Thursday, 20 June 2013 | 04:34


Featured Article PictureBy Amit Rawat
On June 6, Facebook announced an update to their Facebook advertising that simplifies the ad-buying process, eliminates the need for redundant ad units, and aims to improve overall quality by cutting down on their advertising products by more than half. All of the changes will be taking place over the summer and fall of this year.
Facebook’s goal is to create an advertising platform that fully responds to the needs of the marketers buying their ads. They hope to eventually simplify and automate the ad-buying process to the point that “an advertiser can come to Facebook and tell us what they are trying to achieve, and [Facebook's] tools will automatically suggest the right combination of products to help them achieve it.”
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CISPA Add-On Banning Employers from Seeking Facebook Passwords Killed - Web pro News

Written By Unknown on Sunday, 21 April 2013 | 11:12

By Amit Rawat

People have an expectation of privacy when using social media like Facebook and Twitter. They have an expectation that their right to free speech and religion will be respected when they use social media outlets. No American should have to provide their confidential personal passwords as a condition of employment. Both users of social media and those who correspond share the expectation of privacy in their personal communications. Employers essentially can act as imposters and assume the identity of an employee and continually access, monitor and even manipulate an employee’s personal social activities and opinions. That’s simply a step too far,” said Perlmutter

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